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This web page states the following, "Which Program is Right for Me? Transitioning from Military to Educational Facility Management with Paul Wuebold." Our analyzers saw that the web site said " Just Do It with Dave Button." The Website also said " The APPA Credentialing Program with Christina Hills and John Bernhards. With David Cain, John Morris and Tom Becker. You Are Ready to Take the CEFP Exam with Dave Button. Transitioning from Military to Educational Facility Management with Paul Wuebold. Just Do It with Dave Button. The APPA Credentialing Program with Christina Hills and John Bernhards." The website's header had Credentialing as the most important optimized keyword. It is followed by APPA, EFP, and CEFP which isn't as highly ranked as Credentialing. The next words efp.appa.org uses is Facilities Professional. Certified Educational Facilities Professional was included and could not be viewed by search engines.